Recruit the people your research needs.
Keep recruitment with the research.

Useful research starts with a clear audience. Tetra brings participant sourcing into your project so you can define a study, review candidates, and coordinate interviews without disconnecting recruitment from the work that follows.

Recruitment is integrated with Respondent. Choose criteria that reflect the people your study needs, use screener questions to assess fit, and review responses before inviting candidates. You can also conduct research with your own participants.

A job title alone does not tell you whether someone can answer your research questions. Start with an industry, then narrow the audience by job title, company size, and relevant skills. Tetra’s Respondent integration brings these professional criteria into the study setup.

Select up to five industries, ten job titles, and twenty-five skills. Company-size options help distinguish a small team’s workflow from an enterprise buying process. Use the screener to confirm what people actually do: the tools they use, decisions they own, or tasks they have completed.

These are study-design examples, not promises of participant availability. The combination of location, professional criteria, and screening requirements affects who can qualify.

For consumer research, choose General Population and set the countries relevant to your study. Optional demographic criteria include age range, household income, gender, and ethnicity. Keep the audience tied to the product decision you are making.

For example, a shopping-app study could focus on adults in a launch market, then screen for a recent online purchase. A budgeting study could use household-income criteria and ask how participants currently track spending. Demographics describe the audience; screening questions establish relevant behavior.

Use only the restrictions your research needs. A narrow set of filters can exclude useful perspectives. If you need to compare groups, review the candidate mix before scheduling; selecting an age range alone does not create balanced quotas or a representative sample.

Audience filters get you closer to the right people. A screener checks the experience you need for this particular study. Tetra supports single-select and multi-select questions, short and long text responses, numeric answers, and sliders, with required questions and skip logic.

Ask about a recent action before asking for an opinion. For a software buying study, “What was your role in choosing your team’s current research software?” separates evaluation experience from everyday use. Follow with a question about when that decision happened and an open response about the process.

1. Establish experience. Ask which tasks the person performed and when, with answer options that include people who do not fit.
2. Route relevant follow-ups. Use skip logic to ask buyers about evaluation and users about everyday work.
3. Review the explanation. An open-text response can reveal whether the participant’s experience matches the research question.
4. Invite deliberately. Review candidate responses and the mix of perspectives before coordinating interviews.

Study setup brings session duration and participant compensation into the same workflow. Define what you are asking participants to commit to, then check the audience and screener before moving on to recruitment.

1. Write the study objective and decide which participant characteristics are essential. Keep optional preferences separate from the criteria needed to answer the research question.
2. Create the recruitment study and screener. Review candidates against the same criteria before inviting them to schedule.
3. Run the interview, record the session outcome, and continue into transcription and analysis in the project.

Can I recruit both B2B and consumer participants?

Yes. Choose Industry Professionals for professional targeting or General Population for consumer research. Add the audience criteria and screening questions appropriate to the study.

What is the difference between targeting and screening?

Targeting defines who the study seeks, using criteria such as industry or age. Screening asks people about their experience so you can assess whether they fit this study. Use both before inviting candidates.

Is recruitment included in the software subscription?

Participant sourcing is priced separately through recruitment credits. Check the pricing section for current audience options and costs.

Can I bring my own participants?

Yes. Recruitment is optional. You can schedule interviews with your own participants or work with recordings you already have.