Research Tagging
Give research a shared vocabulary.
Tag the moments that matter.
Organize interview moments with shared tags, clear definitions, and AI-assisted suggestions you can review.
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Compare interview evidence consistently
Research tags help you organize excerpts around the questions your team is studying. In Tetra, a snippet preserves a selected interview moment, while its tags describe the topics or experiences that make it relevant.
Use tag groups to organize the vocabulary and definitions to explain what each tag means. A clear definition helps teammates make consistent decisions and gives AI-assisted tagging more useful guidance.
Build a coding approach your team can use
Define the vocabulary
Create tags and groups that reflect your study. Describe what belongs under a tag and where similar topics should be separated.
Review AI suggestions
Use AI-assisted tagging to surface relevant moments, then check the match and its context before treating it as evidence.
Find related excerpts
Filter snippets by tags to bring related interview moments together for comparison and synthesis.
Make the difference between tags explicit
In Harbor’s onboarding study, “Invitation friction” captures difficulty finding, sending, or accepting invitations. “General setup” covers a wider range of workspace-configuration problems. A clear definition helps the team decide whether two excerpts describe the same obstacle.
Difficulty finding, sending, or accepting a team invitation.
“I kept looking on the project page.”Invitation friction
“I searched the help page before I found invitations in settings.”Invitation friction
Both excerpts describe the same obstacle: discovering the invitation control.
An illustrative onboarding study
- Define tags such as invitation friction and permission confusion. Explain the difference so they do not become interchangeable labels.
- Apply the vocabulary while reviewing interview snippets. Read or watch surrounding material when a short quote is ambiguous.
- Compare tagged excerpts, retain contradictory examples, and connect the strongest supporting snippets to a reviewed insight.
Questions before you start
- How are tags different from custom fields?
- Tags describe topics in the research. Custom fields store structured context about sessions, projects, or insights, such as the study type or product area.
- Can I reuse tags in later studies?
- Project templates can carry a starting tag vocabulary into new studies. Review the definitions each time so the tags remain appropriate to the new questions.
Try it with your next research project.
Start with existing interviews or recruit participants for a new study. Choose the workflow that fits your team.
Participant recruitment is priced separately. See pricing for plan details.