Qualitative data consists of non-numeric descriptions of qualities and characteristics. To collect qualitative data and gain insights into your target users, consider the following methods:
- Interviews: Conduct user interviews to gather valuable insights into user behaviors, preferences, and experiences.
- Open-ended Surveys and Questionnaires: Use open-ended questions in surveys to allow users to express their thoughts and perceptions freely.
- Focus Groups: Organize group discussions to gather diverse perspectives and insights related to your user demographics.
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