Within the realm of human insight, an interview signifies a direct, in-person exchange between an organization and its intended audience. Often referred to as a moderated study, interviews can transpire face-to-face or, more frequently, through remote conferencing methods. User interviews prove invaluable across various stages of the development process, but they hold particular significance during the initial design and prototype phases. The sooner any issues are pinpointed, the more cost-effective their resolution becomes.
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