Heuristics, in essence, are akin to “educated guesses” – a rapid, yet well-informed approach to problem-solving. In the realm of UX, a heuristic review entails a team of usability experts who assess your website, benchmarking it against a set of well-established usability principles. One of the most prevalent sets of heuristics is the “10 heuristics” introduced by Jakob Nielsen. However, this traditional method has become somewhat outdated in recent times. Assembling a group of three to five usability professionals for such a review is a luxury that few can afford. Moreover, it lacks the valuable element of direct user feedback.
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