A/B testing is a valuable approach for interpreting quantitative data and can be most effectively employed in conjunction with usability testing to reinforce one another. It’s important to emphasize that the earlier these tests are initiated, the more advantageous it is. It’s essential to note that A/B testing should not be a one-off endeavor. If the insights are from a single study, it is good to conduct the study multiple times to verify the consistency of the results
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