Customer loyalty is a sustained and favorable connection between a customer and a business. This enduring bond not only encourages customers to make repeated purchases but also influences them to opt for your company, even when faced with competition offering comparable advantages. Loyalty, in the broader perspective, can be observed through the lens of brand allegiance. Individuals exhibit loyalty to a brand when they connect it with positive encounters, such as exceptional customer service, a sense of alignment with brand values and principles, or the consistent delivery of high-quality products.
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